Luiz Carlos Trabuco Cappi has shown everyone in Brazil that hard work pays off in the end. Luiz Carlos Trabuco Cappi has become the CEO of Bradesco Bank. Bradesco is one of the largest and most popular banks in Brazil.
Luiz Carlos Trabuco Cappi was handpicked for this job by the bank’s board of advisors. This happened just a few days after Lazaro De Mello Brandao resigned. Lazaro is in his 90’s, and he has plans to spend the rest of his life fully devoted to his family. As a last wish, Lazaro asked the board of advisors to promote Luiz Carlos Trabuco Cappi to CEO. In a five-page letter written by Lazaro De Mello Brandao, he explained how Luiz was the best employee to ever walk through the bank’s doors.
Luiz Carlos Trabuco Cappi started working at Bradesco Bank during his teenage years. He was a clerk and ran errands for the bank as needed. Within a few short years, Luiz was able to secure a management position with the bank, and he even obtained several scholarships through the bank that paid for most of his education.
Luiz Carlos Trabuco Cappi is currently the chief financial officer at Bradesco Bank. Being named CEO means that Luiz will hold both positions until a new chief financial officer is established. Luiz was afraid of taking this position at first, but he has a lot of supporters who believe in him. Luiz Carlos Trabuco Cappi also wants to keep Lazaro’s dream alive of having a bank that is truly for the people.
One way Luiz Carlos Trabuco Cappi is keeping Lazaro’s dream alive is by promoting employees to key positions in the bank. Lazaro De Mello Brandao always believed in hard work, and he always believed in keeping politics out of his hiring decisions. Lazaro looked to his low-level employees every time an important bank position became available.
According to istoe.com.br the bank is currently making a comeback from having their stocks at an all-time low. Luiz Carlos Trabuco Cappi has put together an entire team to develop a plan to obtain more investors and make the bank’s stocks more valuable. Luiz hopes to see a transformation in the bank’s stocks within the next six months. Luiz believes it is time for younger people to take major positions in the bank in order to bring forth modern ideas that will decide the bank’s future.
Luiz Carlos Trabuco Cappi is taking a different approach than all other bank owners in Brazil. During his time at college in University of Sao Paolo, Luiz studied the art of the brain and how to persuade people into taking action. Luiz also studied the philosophy of money and how people think when it comes to securing a healthy financial future. Luiz is using these techniques to build a stronger bank. Luiz has already planned to open four new establishments in Brazil. The banks will be scattered throughout Brazil, and Luiz plans to hire teenagers as well as elderly people. All four establishments are expected to be fully functioning within the next three years.