The beautiful Doe Deere was born in Izhevsk, Russia under the name of Xenia Vorotova. Even at the age of 13, Doe was quite business-minded by creating and selling tattoos to her friends. Doe moved from Russia at the age of 17 and moved to New York City until 2012, then moved to Los Angeles. Doe has always felt different from people her own age. She wore bright colorful makeup, clothing, and hair coloring because she believes that cosmetics and fashion is a form of self-expression and a freedom to be yourself.
Today Doe is a successful entrepreneur, a CEO and founder of Lime Crime Cosmetics. Lime Crime is based on Doe’s principle of feeling what is right at any moment. Ms. Deere is referred to as the “Queen of Unicorns,” which means that she is a unique thinker and doer, which is why she is excelling as a marketing and e-technology specialist for her own business.
Doe prizes her success on keeping her cosmetics organic, hypoallergenic, and cruelty free. Doe’s additional claim to fame is the fact that as a cosmetic expert, she was the first to introduce matte finishes into the cosmetic industry. Lime Crime cosmetics feature vibrantly filled colors for lipsticks, eye-shadows, nail polish, and hair dyes which Doe feels are empowering.
Ms. Deere and her bold color products have become quite popularized because her cosmetic products are an all-day wear that will not smudge or smear due to their specialized waterproof formula. Doe not only loves animals and supports the organizations that saves their lives, but she also greatly supports female entrepreneurs. She frequently speaks to and mentors aspiring female business owners, as she invites them to contact her for advice through one of her social media websites.
Doe’s advice and learning tips for future entrepreneurs includes the following:
- Recognize and embrace your own unique skills to reach your best potential
- Listen to people because there is always something to be learned
- Always be yourself because everyone is happiest being themselves
- Trust your intuition
- To succeed, ideas need to be raised and helped along
Lime Crime is a marketing iconic model of taking your business ideas from meager beginnings to success. Doe Deere and her brand is known around the world, having made a lasting name for herself in the industry of high fashion, everyday makeup wear, and makeup used in the entertainment industry. Presently, Doe Deere, her husband, and three cats still lives and works in Los Angeles.
For more information, connect with Doe Deere on LinkedIn.